We are beyond excited to be stocking folk embroidered brand Apolina this season. To find out a bit more about the person behind the brand we did our Olive Loves Alfie Q&A with Caroline, designer and founder of Apolina.
What is your family motto?
Take time to appreciate the simple things in life
Describe your brand in 3 words
Nostalgic, folkloric, relaxed
Describe your family in 3 words
Happy, adventurous, messy
Does your family have a favourite song?
We love Paul Simon ’You can call me Al.’
What’s your favourite season and why?
I love Autumn, the light is so magical, the beautiful colours of the leaves, I am always so happy to add extra layers as well, I love to cosy up.
What’s your favourite time of day?
Early evening, putting my girls to bed. My partner arrives home from work and we’re all together. The girl’s have a cosy reading corner in their room, and we snuggle down amongst the cushions and blankets, taking turns to choose and read books.
What’s it like for a family living in Leytonstone?
We feel like we have the best of both worlds, easy access to museums and culture of central London yet we live right on the edge of Epping forest so within minutes we can be in the forest or on the flats. It is perfect for us. We can easily get to the Olympic park also which is fantastic for the children as the playgrounds are amazing, and the planting on the site is incredible, they have the best selection of wildflowers.
What is different about bringing children up in London compared to where you grew up?
I grew up mainly in North Yorkshire, surrounded by countryside and have so many amazing memories from my childhood. We are constantly torn as this place is also home in our hearts but we visit often and love taking the girls on walks to the places we went as children.
What is the key for a happy childhood?
Fresh air, adventures outside, discovery and above all, the confidence of knowing that you are loved.
Describe your home
It’s relaxed, comfortable and bohemian, an eclectic mix of textiles. It tells the story of us, with lots of things collected from various travels.
Where do you get inspirations from?
Mainly from travelling and collecting traditional folk handicrafts. Colour is really fundamental to what we do, and in particular, finding unexpected colour combinations. I love finding vintage textiles for colour inspiration but I also look to nature, especially in autumn and always spot colours that work together when we are out walking.
What are your family traditions?
We love camping, there are lots of traditions tied in with this now. It just seems like a perfect way to really focus on family time. We also love a film night, all in our PJs, snuggled up on the sofa together.
What is your favourite kids book?
We have so many favourites! If I had to just pick a few it would be Dahlov Ipcar’s ‘I Like Animals’ and Sibylle von Olfers’ ‘The Story of the Root Children.’ But I also love all the Shirley Hughes books as they bring back such strong memories of my own childhood.
How would you describe your parenting style?
I find it’s changed a lot. When I had my eldest daughter Veda, I had been working full time in the fashion industry and was very career focused. I thrived on organisation and I stuck to a fairly strict schedule for her. This worked really well for her as she is quite a serious child and definitely craves a routine, but my youngest, Bonnie, is a total free-spirit. A routine would never have worked for her. Now I think I am fairly relaxed. The girls are very close and their opposite personalities seem to balance each other out well.
Where is your favourite spot to holiday?
We love to see new places, and favour big, exploring type trips rather than relaxing ones. I am always desperate to see more of America and think that the best holidays I have had have been there. We do regularly travel to Sweden as my sister in law lives there with her partner and their baby. We absolutely love it there, again a perfect balance between nature and culture.. and also the food and shopping are so good.
What is your favourite family day out?
We love a weekend walk in the forest, den building and the girls collecting treasures.
What hopes do you have for the future for the children and future generations?
I really hope that the younger generations can see the beauty in people’s differences. I would love to imagine a world without predjudice, where we can celebrate that we are all unique and all of equal value.
What emoji sums your brand up?
I would say the branch emoji.. its certainly my most used! And we love to imagine our Apolina pieces out on adventures.
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