We discovered Aarrekid during a trip to their home town Helsinki and instantly fell in love with their imaginative and creative prints. The brand launched in the UK through Olive Loves Alfie. Aarrekid is as much about storytelling as it is about children’s wear. Their prints are woven with stories and themes that children can discover as they wear the clothing. They capture the imagination and encourage children to make stories and to play creatively. Their clothes are comfortable, practical and well-made. Designed as unisex clothing all of their pieces have hand me down potential. Aarrekid donate a percentage of their profits to families in need and they focus on ethical and ecological production.