Indikidual is a London based brand with British and Swedish origins. It has the greatest sense of fun with eccentric prints and wild colour combinations. Everything that Indikidual create is made from organic cotton jersey making it as good for the environment as it is for your kids. This is a creative collection to be played with, take your pick, layer it and mix it up - above all put your own spin on it. Founder Syretta knows the importance of practicality, comfort and no-nonsense dressing. An Indikidual garment is something that your kids will want to wear all day, every day.