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Our friends Cat and EJ at Love My Smalls have created a range of gender neutral luxurious essentials for babies and children that look as good as they feel. With origins in New Zealand they dressed their own children in merino woolies from their homeland. Merino kept them snug throughout the Winter and whether their children were playing outside or skiing and comfortable and cool in the Summer. Merino stays cleaner for longer so they also managed to cut down on time and resources doing the family weekly wash! Every one of their pieces have genuine longevity giving it hand me down potential. The provence of the materials they use and the manufacturing they employ are traceable all the way through to the finished article.