Football is the most popular sport in the world. For our kids kicking a ball is second nature. For the billion or so kids living in poverty and the 25 million child refugees across the world it's likely that they have never experienced the simple joys of owning one. Park SSC is a socially conscious soccer brand that’s developed the Pass-a-ball project through partnerships with global charities to get soccer balls onto the feet of kids that need them most. For every Park ball sold, an identical ball is passed on to a child in need. Park views the project as a way of revitalising migrant and disadvantaged communities and providing a symbolic bridge between the haves and the have-nots.