New born babies don't have a fully developed eye sight. It develops over the first few weeks of a babies life so that an infant can see high contrast patterns. Babies respond to black and white images like the Art Cards designed by Wee Gallery. New borns can gaze at the bold imagery as the cards are propped up in the sturdy box and older children can hold them. Each card is beautifully finished with matte lamination and child-friendly rounded corners.