One of our favourite brands for SS17 is Hello Simone. We love collections that tell stories of far away places, adventure and dreams. We place great importance on raising a generation of children with an inclusive global spirit so embrace things to encourage that.
We just relaunched our new website with a #WhoDoYouLove campaign. You may or may not know that the store name stems from a tee owner Ashlyn made with 'Olive Loves Alfie' on it for Olive's best friend Alfie, over 10 years ago and it went down a storm!
We love to get mums together so last year we held a series of events called Mama Meets at our Olive Loves Alfie East store in E20. The space is such a great venue for mums to hang out with their babies and kids, drink tea and meet new mums!