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Olive Loves Alfie was one of the very first British childrenswear stores to champion Bobo Choses as the next big thing. We weren't wrong - they have carved out a niche as the most sought after kidswear brand in the business. Bobo Choses run high on imagination and creativity that perfectly reflects the playful nature, passion and language of children. The signature painterly style of Bobo Choses illustrations and prints has a sense of innocence and purity that chimes with our ethos of encouraging creative and imaginative play. Their AW18 collection THE HAPPYSADS is inspired by kids and their way of expressing contradictory emotions.